Second quarter in Graphic Design program at Seattle Central Creative Academy, we were given individual creative briefs for sport clothing brands. The task was to create logo, brand's visual guidelines and website prototype according to the target audience and brand's objectives and strategy. I was happy to get this amazing creative brief: skateboarding clothing and gear for girls ages 8-15. The brand's mission was stated as building confidence in girls who want to go into this boy-oriented sport, and also to build a community of this girls. It was very inspirational to research for this project.
7SK89 is a casual yet stylish brand of street and skateboarding gear, shoes and clothing toward younger girls (ages 8 to 15). The examples brands to seek inspiration are Vans, Vision Street Wear and Stussy. 7SK89 uses designs from artists in the skate scene: wild prints and loud colors establish a sense of individuality in a typically male centric yet changing realm.
Adjectives to work with were: cool, individualistic, colorful, stylish.
create a home page, product grid and product page based on creative brief.
Developing Information Architecture, wireframing in Sketch, Bootstrap, CSS3 animation, jQuery.
My process included the following steps: