02. Challenge and objectives
Challenge/Problem: Design a toy robot which speaks to children and teaches them a certain subject. Do some research. Make it age appropriate. Create a design system of components and illustrations. Make a 60+/- second video of how it works + landing page.
Project Goals and Objectives: In just 6 weeks we had a lot of tasks for our team of two. We were to create Nat’s model including all robots features, conversational flow and packaging, and test the concept with real families. Also our assignment included creating a design system, branding, landing page and animated promo video for Nat. We also decided to create a prototype of a desktop application that would be used by the parents. After the school project was over, we spent three more weeks on the additional elements that felt necessary for the product design, including packaging design, quick user manual, more detailed and specific conversational flow and even a display for the final portfolio show. We have met with industry experts twice to get a feedback on the conversational flow, and modified it based on their suggestions.
Deliverables: concept; research; Nat’s model; design system; logo and branding; illustration system; packaging; user manual/quick start guide; landing page; conversational flow; user testing; motion video – promotional piece; onboarding screens prototype for a desktop app.
Project Background and Description: Nat is a conversational learning robot and projector that comes loaded with content for National Geographic Kids. It is targeted towards 7-13 year olds but could be interesting for anyone who wants to learn more fun facts about nature, so it is 7+. Nat both talks and projects images and videos on the wall by request. It can be used both at home or at school but in our project we decided to focus on use at home.